Freelancer’s Arsenal: What you need to excel

It was during the June of last year that I started doing projects independently alongside my regular software programming job. It was not a very good start since I missed deadlines, failed to communicate well with clients and was rather unprofessional in certain dealings. I quit my job in November and set up a successful software freelancing / consultancy practice over the following months. After a year, I am very happy with the path that I have taken. In this post, I would love to share with you my tips on what you need to take care of to get your software freelancing / consulting practice off the ground.


This is where you start as a freelancer. Based on the core technology knowledge that you possess, you get to hunt down different types of clients in the market. Before proceeding to the other points, please spend some time to find out what technology(ies) you are thorough with. It will really help if you narrow down to technologies that you can work totally independently on. Remember that you will be freelancing (which means programming alone) or better yet, consulting a company with your expertise to make their projects world class. And do remember that, you are not going to have seniors / experienced project managers to help you all the time. Choose your technologies wisely and honestly based on your true strengths. One or more of the categories below will help you get started in today’s software market.

Mobile apps: You should have a strong knowledge of one of Android or iOS. Having done at least 5-6 apps on either platform, either in the Play Store / App Store or as internal apps used by companies and being able to demonstrate that experience will be what launches you into the world of mobile apps. It is best if you master the latest versions of the SDKs, but are able to target at least 80% of the phones in market, a lot of which will be based on older SDKs.
Suggested Key knowledge: Android, iOS, Java, Swift, Objective C.

Web applications: While web applications are divided into two parts, viz. the client side and the server side, as a freelancer / consultant, I would recommend mastering both the facets. Knowing only one side will get you only so far, because technologies in web keep changing rapidly, in a matter of a couple of months. Changes in client side technologies will massively affect the server side and vice-versa. You should, thus, be a master of both the sides in order to make effective web applications and to be able to consult companies as an all-round web applications authority.
Suggested Key Knowledge:
Client side: HTML5, CSS3, Javascript, jQuery, Angular JS, Bootstrap, Meteor, React.
Server side: NodeJS, J2EE, MongoDB, MySQL, Javascript, Java, SQL

Standalone applications: Despite mobile and web apps which are visible to the eye, a majority of the programs running in the world of computers are those that run behind the scenes to make automation easier. Image processing tools, video converters, report generation programs and the like generally run behind the scenes. There are also different kinds of servers such as web servers, push notification servers, file transfer servers and the like which are mainly standalone programs with no UI.
Suggested Key knowledge: Python, C/C++, Java, Socket programming, SQL.

Embedded devices applications: These are the emerging apps and will run on smaller devices such as sensors, wearables and special small devices dedicated for special purposes. These programs need to be extremely robust and crash proof since they run on low-memory, low powered devices and those devices run for months or years at a stretch and may be deployed in remote locations.
Suggested Key knowledge: C/C++, Shell scripting, Raspberry Pi SDK, Linux Kernel.
In addition, Arduino has been in this space for quite long, but not with good effect in the Indian tech scenario. BeagleBone and Intel Galileo are two more fast-growing platforms in the embedded and IoT space.

In addition, one should be able to use at least one version control tool, preferably Git. Mercurial may be an added advantage. I have not found it necessary to have the knowledge of any particular project management system. The preference of companies is fragmented on this topic and you may need to learn one of the hundreds of systems out there. Trello, Asana, Basecamp and Trac are some of the commonly used ones, but you may never be able to get two companies or even two project managers from the same company to settle on what the best system is, since the views are divided. I suggest going with what your client’s company has been using all along. If there is no system in place, you can choose what you like best.

Technology Concepts

If you are a consultant or a full-stack freelancer, then merely the knowledge of technology will be inadequate. There are certain concepts which you are expected to be strong in. This knowledge will help you earn a deeper involvement with your client than just coding their solution. You can make suggestions about what to use to improve their solution’s performance or reduce their costs drastically, with very low maintenance. Here are some of the concepts for today’s world of software.

HTTP protocol: Never has it been more important to know the fundamentals of HTTP protocol than it is today. As more and more types of devices embrace and consume this protocol to exchange data, mastery over the intricacies of this protocol will help the client’s software solution either run light and smooth or struggle with every network request. Complete mastery over this protocol can help design solutions which can run on the slowest of Internet connections without the user feeling the effects of the network’s sluggishness.
Suggested Key knowledge: HTTP methods, HTTP headers, HTTP response codes, JSON, multipart data type, MIME types, persistent connections.

Cache design: There are good apps which run fast, mostly when the Internet connection is excellent. Then there are great apps which seem to defy the connectivity problem and stay responsive all the time. The magic is handled by cache. Most applications only deal with very small changes to data over time. Let us say for example, a football match between Portugal and France. If Portugal score in the 117th minute, why do we have apps & websites which fetch entire swathes of information every minute? And should the server really return the name of the two teams and the score every time the client asks for the latest info? Why not just return who scored, the moment a goal is scored, and the rest of the time nothing at all. This optimisation is handled by making caches of information, wherein the system can use cached data when nothing changes and only reach for the complex algorithms when something alters the system.
Suggested Key knowledge: Redis, Memcache, LRU caches, Hashmap

Multi-threading: Multi-tasking solutions are so key to today’s software solutions. This makes it necessary to master the concept of multi-threading in your programs. This also opens up a can of worms, where threads may step over each other’s toes if not watched carefully. The concept of managing resources between various competing threads becomes important.
Suggested Key knowledge: Threads, concurrency, critical section, mutex, semaphore, messaging between threads.

Standards: Let’s face it. With the world rapidly switching to openness, be it adopting open source software or agreeing upon standards as a best practice, you need to stay on top of what standards are being released in your technology of choice. Adopting standards in your software will make it incredibly interoperable with others’ solutions. Likewise, your role as a software consultant will help companies make the best of solutions which work harmoniously with the rest of the world – and they’ll love you for it. You should consider spending some time studying what the standards in your relevant technology are and how your favourite software in that space has adopted those standards.
Suggested Key knowledge: IETF standards, drafts and recommendations, IANA, W3C, ECMA, POSIX, open hardware standards and recommendations, open web. The IETF drafts are especially important and describe each Internet protocol in detail. This is extremely important if you plan to make your own server software.

Requirement gathering and documentation

This skill becomes super important once you become a freelancer, since no one else will do it for you. This is the ability to communicate with the users of the system and document them systematically so that you can refer to them anytime. The best thing you can do is to invest your time in learning UML and in particular two UML documents: use case diagrams with use case stories and sequence diagrams with sequences of interactions among the components of the system. The former lets you write what the user wants and how he/she will go through it during a typical work day. This is written in simple English as a list. The latter lets you as the system architect, to break down the system into components called modules / classes, so that you will begin to understand how your software solution should be laid out. It will take several iterations of sequence diagrams to come up with a good solution and that is why it is important to learn and fine tune the skill.
A sequence diagram explains how components of a system interact with each other over a timeline
A use case diagram exhaustively lists the different roles that a user can perform in a system

Your professional profile (aka LinkedIn)

I cannot emphasize the importance of your LinkedIn profile enough. My LinkedIn profile has given me so many brilliant contacts and future clients. People who were completely unknown to me suddenly become paying customers after a matter of 3-4 interactions. What you do during those interactions is purely your skill, but LinkedIn provides an incredibly amazing platform for getting people to know you and your portfolio. It is extremely important to keep your LinkedIn profile updated and highlight in detail what you did during your projects throughout your career. People do read the details since they would want to take the time to invest in the best-fit freelancer / consultant.

Your contact details

As a freelancer / consultant, it is important to be visible and reachable. If your LinkedIn profile is your visibility, then your contact details enhance your reachability. While displaying your contact details online can lead to cold calls and cold emails, it is also one of the shortest routes between yourself and your potential clients. Sure, LinkedIn has messaging, but I am yet to see someone who checks and responds to LinkedIn messages with the same time responsiveness as picking up a call or responding to an SMS or Email. What’s more, a phone conversation is an example of a ‘high-touch’ communication, meaning that it is more involved, voices and opinions can be heard and a lot of ideas can be exchanged. It is the next best thing to a face-to-face interaction.

Your own tech blog

This is something that can make you stand out of the crowd as an expert in your field. This Tech 101 blog is my way of laying out how I see the world of technology. However, there are many tech blogs and you’ll want to post stories that make your style stand out. E.g. My tech blog covers general topics in technology, but explains them in very simple de-jargonised language in the form of stories. Every one of you definitely has his/her own style and your own tech blog will bring it out to good effect.


So there you have it. I have attempted to outline as many points as I can think of to get started. The list is in no way exhaustive. Now I would like to invite your suggestions, experiences and concerns in the comments below.

Analysing Analytics

You may have started your dream app, launched your much wanted app or set up your e-Commerce site. But once that is done, you will want to measure how well you site / app does. This is what analytics helps achieve. Analytics have now been around for a really long time, but of late they have grown really complicated and beginners are struggling to understand what to measure and what to make of all the gathered data.

Companies like Google, Flurry, Countly and several others have been investing millions to make their analytics as accurate and insightful as possible. In this post, I shall explain to you what you need to know about analytics in a nutshell and what are the basic measurements that are minimum necessities to know how well your website / app is doing. Continue reading “Analysing Analytics”