You may have started your dream app, launched your much wanted app or set up your e-Commerce site. But once that is done, you will want to measure how well you site / app does. This is what analytics helps achieve. Analytics have now been around for a really long time, but of late they have grown really complicated and beginners are struggling to understand what to measure and what to make of all the gathered data.
Companies like Google, Flurry, Countly and several others have been investing millions to make their analytics as accurate and insightful as possible. In this post, I shall explain to you what you need to know about analytics in a nutshell and what are the basic measurements that are minimum necessities to know how well your website / app is doing. Continue reading “Analysing Analytics”